Peel’s, oldest honey brand in South Africa, approached Gentry to strategically reposition their brand, resolve their tiering structure (honey’s, spreads & treats) and redesign the packaging for their 52 products. Our starting point was to see the brand through the eyes of the consumer and retell a nostalgic & inspiring 1920’s story set in the era of Peel’s intrepid founders, Jack Peel and his wife Doris.
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