Ernie Els
Brand Positioning & Strategy | Tagline Development | Visual Identity Development | WINE LABEL DESIGN
In anticipation of their world-class new estate experience, Ernie Els Wines contacted us to reposition the brand strategically and express this shift through a sleek new visual identity and singular new packaging design. DRIVE REWARDED is the culmination of superb winemaking, breathtaking architecture and passion & dedication for an iconic brand, all underpinned by the inspirational golf career of the brand’s namesake Ernie Els.
