![Ernie Els gold logo on blue background](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/64835ff6-1788-47e0-ac03-7bd0d3f3c1e5_rw_1920.jpg?h=4d13fdea77237f3980aab5d24716a558)
Ernie Els
Brand Positioning & Strategy | Tagline Development | Visual Identity Development | WINE LABEL DESIGN
In anticipation of their world-class new estate experience, Ernie Els Wines contacted us to reposition the brand strategically and express this shift through a sleek new visual identity and singular new packaging design. DRIVE REWARDED is the culmination of superb winemaking, breathtaking architecture and passion & dedication for an iconic brand, all underpinned by the inspirational golf career of the brand’s namesake Ernie Els.
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/0270015e-b445-4ee5-925b-5a66ce4805ac_rw_1920.jpg?h=02e427f72c4b1ecab90c5a11b3781f9b)
![Ernie Els business card design with debossed gold foil](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/06e04c17-79e8-40c1-a583-8d515a38bcb9_rw_1920.jpg?h=1e1e867b2af0537e601babf236d6d8e8)
![Ernie Els branded apron design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/65258e45-53c4-40b8-ad3a-3cd67d3471b4_rw_1920.jpg?h=181c53b97f414a5f2940e97d546ab4fd)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/ff078f39-1671-488c-a13c-e951db644d62_rw_1920.jpg?h=47ffdacb6bb8342c0e015a6df6b32dcf)
![Ernie Els Major Series wine label design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/d6f2034d-d5e8-4e5e-876b-0e994b20342b_rw_1920.jpg?h=c3bd306152ba265d14ad8223818c950f)
![Ernie Els Major Series Cabernet Sauvignon wine label design close-up of silver foil](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/ad2a2122-2a2f-4cf4-9489-49848d5d4ffb_rw_1920.jpg?h=3cfd4e94806bec52a9de280586fe3d39)
![Ernie Els Major Series wine closure design details](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/d9c5832c-28b1-4eee-a56a-3caef59e3c23_rw_1920.jpg?h=9da943156ce6ed44862372ad99c3a029)
![Ernie Els Major Series wine label design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/4e3c00fb-d71e-4517-9c0a-4ecbf1b5a40e_rw_3840.jpg?h=8e8eed9e46f1d7cb368013dda5005d13)
![Ernie Els Major Series Merlot wine label design close-up](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/db51fccd-1236-4bba-ae64-5e7ac1058812_rw_1920.jpg?h=4d8d1420c65fa4cac93ce5c558e30d66)
![Ernie Els logo and Drive Rewarded tagline on blue background](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/5a0f650b-660e-48f9-b748-8d55f38e4f13_rw_3840.jpg?h=2bceb2d2f43bb2b7c4dd6377c2b2abc7)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/99bd8605-b7ea-4c25-b90f-ba43e6fb81f9_rw_600.png?h=d129817cb5e1da8c659e81236f2d753d)