Brand Positioning & Strategy  |  Tagline Development  |  Visual Identity Development  |  Packaging Upgrade
In anticipation of their world-class new estate experience, Ernie Els Wines contacted Gentry to reposition the brand strategically and express this shift through a sleek new visual identity and singular new packaging design.
DRIVE REWARDED is the culmination of superb winemaking, breathtaking architecture and passion & dedication for an iconic brand, all underpinned by the inspirational golf career of the brand's namesake Ernie Els.
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