Ernie Els gold logo on blue background
Ernie Els
Brand Positioning & Strategy  |  Tagline Development  |  Visual Identity Development  |  WINE LABEL DESIGN

In anticipation of their world-class new estate experience, Ernie Els Wines contacted us to reposition the brand strategically and express this shift through a sleek new visual identity and singular new packaging design. DRIVE REWARDED is the culmination of superb winemaking, breathtaking architecture and passion & dedication for an iconic brand, all underpinned by the inspirational golf career of the brand’s namesake Ernie Els.
Ernie Els business card design with debossed gold foil
Ernie Els branded apron design
Ernie Els Major Series wine label design
Ernie Els Major Series Cabernet Sauvignon wine label design close-up of silver foil
Ernie Els Major Series wine closure design details
Ernie Els Major Series wine label design
Ernie Els Major Series Merlot wine label design close-up
Ernie Els logo and Drive Rewarded tagline on blue background

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