Packaging Design | Gift Box Shape Creation
Laborie required a soft abundantly feminine approach for the gift packaging of their four delicious MCC’s (Brut, Blanc de Blancs, Rosé and the newly launched Le Grand Nectar). True to the premium positioning for the brand, a dark floral was created which sets the tone for La Grand range. We commissioned Cape Town artist Viki Coetzer to hand paint the blossoms.
With a focus on the unboxing experience, we created an unusual box shape which would echo the opening of the petals of a rose with our facetted box lid mechanism and complementary hue box interior. A tactile debossed ribbon detail holds it all together.
The florals were printed directly to mirror board, allowing flecks of gold to shine through on the tips of the petals and to highlight certain elements on the design.
For the Grand Nectar addition to the range, we increased the luxe-look, by printing the entire design direct to mirror board, giving those florals a sleek new life with a metallic sheen.