Spier creative Block
Wine Packaging Design | Packaging Upgrade
How do you distill art, land and craftsmanship into a single label?
Gentry Creative was honoured to join the creative powerhouse of art and wine updating the iconic Creative Block range of wines. Inspired by Spier’s Creative Block Project, which has supported South African artists since 2004, this is truly a celebration of artistic collaboration and community.
How do you refresh a label that is already iconic? Staying true to the iconic bold block number, the updated design introduces layered, subtly embossed texture blocks to the background. A metaphorical and visual representation of the vineyard blocks. This artistic treatment evokes the patchwork of land parcels that form the vineyards and reinforces the connection between art and winemaking.
We designed for both the eye and the hand.
Tactile elements and premium gold accents on the capsule elevate the design, creating a sensorial experience, while mirroring the detailed craftsmanship behind both winemaking and artistic expression.
