Four Cousins
Creative Concept | Wine Packaging | Illustration | Campaign
25 years. A fresh perspective on a familiar favourite.
The 1,5L wine category offered an opportunity for something more distinctive. For Four Cousins' 25th anniversary, we set out to create packaging that would do more then mark a milestone. It needed to attract attention, tell a story and build an emotional connection with consumers.
At the heart of design is an original graphic illustration, conceived and custom-created by our studio. Celebrating family, friends and wine, it brings together hands, ice-cold glasses and grapes in bold textural composition with a contemporary South African Flavour. A vibrant five-colour palette for each SKU creates cohesion across the range, while the familiar front label keeps the brand firmly in focus.
The response to the 1,5L limited edition has been so positive that the design has now extended
to a 2L bag-in-box format.
to a 2L bag-in-box format.
