![The Whale Caller hand-lettered logo](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/d04e4976-5413-463e-92d5-4adf26a4e837_rw_1920.jpg?h=d1205203f0e11716a33eb2ab5a4e16bc)
THE WHALE CALLER
WINE LABEL DESIGN | HAND-LETTERED TYPOGRAPHY
The Whale Caller wine label design for Distell. A custom-made organic logo font with a tactile finish. Designed to emulate the kelp horn blown by the Whale Crier in Hermanus. Packaging design to provide maximum impact and story-telling opportunity for these wines on UK supermarket retail shelf.
![The Whale Caller range wine label design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/3bfadd72-957e-4e56-ab0c-76c92de5d2be_rw_3840.jpg?h=45b6dcd7f0a2685b6e03530524d7715b)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/c28b0725-acee-47f2-8977-e0b398283bec_rw_1920.jpg?h=66b73befc04714b28c456b87209e0599)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/64d78458-726d-4d87-b6af-dc6bc52df61b_rw_1920.jpg?h=1fda5f50d25d2cd7a915fd79c7113747)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/8d9eac23-612e-4436-a367-ffc331598d01_rw_3840.jpg?h=b12421227e5bbbd57a57c255f7d82abb)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/be799c0c-a9b2-4128-8239-93eddb69b0ed_rw_1920.jpg?h=dacad2932d46cb9ffedf6bcbb9bb822f)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/f366e21c-48ba-4d65-8660-78b0875620f6_rw_1920.jpg?h=b074af1ab79cf2c1da4b83065f92ff95)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/3958478e-19ca-4d49-9d05-13da0ff074d8_rw_600.png?h=a265a72014cb7f183f14e55eb1a0a053)