![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/70acce82-a376-4b92-b1f3-5ce098150367_rw_1920.jpg?h=1fa5b8d5ddb59486c6b553c497f60fb7)
NativeChild
PACKAGING DESIGN | ILLUSTRATION
Gentry was approached to extend the Nativechild African haircare brand to accommodate a new range of products specifically geared for kids. The established adult range is distinctive with its earthy monochromatic packaging colours and a splash of fresh green. Our brief was that the kids packaging should be colourful and engaging and should appeal to both girls and boys. We chose a clean white background and made use of the existing fresh green as the primary brand colour, followed by a selection of bright pastel colours, differentiating the various products in the kid’s range. We brought a whimsical and playful aspect to the brand through the little girl and boy mascots we created and illustrated in-house. The result is a delightful new take on a much loved proudly South African brand.
![Nativechild kids hairproducts packaging design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/91502630-df11-42b1-a165-91c030af0cb5_rw_1920.jpg?h=3fb9986e6baa314d5e29b919931662b4)
![Rough sketches and character illustrations for Nativechild kids hairproducts packaging design](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/a385ad7d-4f72-4c58-a658-735efe84c8fd_rw_1920.jpg?h=50ddc4b86d9a6af7882c75c5b88cd292)
![](https://cdn.myportfolio.com/81fa52fd89bb16a75fd0d22d5cd9a9d5/9ebc4029-0a72-4916-84b5-cd31e6157956_rw_600.png?h=0aa13b216d4606fcaeac44f0130b92f8)