Peel's Honey
BRAND STRATEGY | BRAND DEVELOPMENT | LOGO DEVELOPMENT | PACKAGING DESIGN | ILLUSTRATION

We created the Travelogue range to present Peel’s luxury honey collection. As with wine, these honeys originate from specific single locations, where the floral origin greatly influences taste. In keeping with the theme of ‘the journey’, which runs throughout the Peel’s brand, we looked to vintage travel notebooks & maps for style inspiration, and custom-finished each honey variant with in-house botanical illustrations of each unique blossom.
Peel's Honey Travelogue itroduction on pencil sketched map background
Peel's Honey jar label designs for Travelogue range
Peel's Honey jar label designs for Travelogue range
Pencil sketches of florals and blossoms for Peel's honey label design

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